Editorial policy

This page states how DigitalNeuron works. It is a commitment, not a description of aspirations, and readers are entitled to hold us to it.

Sourcing

Primary sources first. Where a claim can be traced to an original document — a regulation, a specification, a court filing, a vendor's own documentation, a paper — we link to that, not to secondary coverage of it.

Sources are named. Every article carries a sources list. If a claim cannot be attributed, it is either labelled as our own analysis or it is not published.

Uncertainty is marked in place. Estimates, disputed figures and unverifiable vendor claims are identified as such in the sentence that carries them. We do not launder a press release number into a fact by restating it without attribution.

We do not publish anonymous single-source claims about identifiable companies or people.

Accuracy and corrections

Mistakes are inevitable; concealing them is not. Our practice:

• Substantive errors — a wrong fact, figure, name or attribution — are corrected on the page, with a dated note describing what changed.
• Trivial errors — typography, formatting, broken links — are fixed without a note.
• Updates to evergreen pages are stamped with a visible updated date reflecting genuine revision. We do not refresh dates on unchanged content to appear current.
• Retraction. If a piece is wrong in a way that correction cannot repair, it is retracted with an explanation left in place at the original URL. We do not delete published pages to make an error disappear.

To request a correction, use the contact page. Include the URL and the specific sentence.

Independence from advertising

DigitalNeuron is funded by advertising.

• Advertising is clearly labelled wherever it appears.
• Advertising is sold programmatically; we do not negotiate placements with the companies we cover.
• Advertisers receive no advance sight of articles and have no input into coverage.
• We do not publish sponsored content presented as editorial. If we ever publish sponsored material, it will be labelled unambiguously at the top of the page.
• Coverage of a company is unaffected by whether it advertises.

Affiliate links and financial interests

We do not currently use affiliate links. If that changes, affiliate relationships will be disclosed on the pages that carry them. Any financial interest held by a contributor in a company under discussion is disclosed in the article.

Use of AI tools

We cover AI, and we use it. Being specific about how seems the minimum standard:

• Research and drafting. AI tools are used to gather material, structure arguments and produce drafts.
• Translation. Non-English editions are produced with AI assistance from the English original and reviewed for terminology and accuracy.
• What does not change. Every published piece is reviewed by a person who is accountable for it. Sources are checked by a human against the primary document. AI-generated text that could not be verified is not published.
• What we do not do. We do not auto-publish generated articles, and we do not present machine output as reported information.

If an article's substance was produced primarily by an automated pipeline, it will say so on the page.

Comments on our own coverage area

We report on companies whose products we also use, including AI model providers. Where a piece discusses a tool that is part of our own workflow, that fact is stated in the article.

Contact

Corrections, complaints and questions about this policy: see the contact page.